“Armour, not adornment” is STATEMENT’s creed, which resonates in the radical aesthetic of this space at 1 rue du 29 juillet, Paris 1st. Designed as a precious bastion, the STATEMENT flagship boutique provides a brutalist and monolithic experience.
Metal and concrete give off a soft coolness in which digital heroine ALYH evolves, through a vertical screen that acts like a portal into her digital universe.
Jewellery is both protected and highlighted, encased in monoliths of angular glass and polished stainless steel that inhabit this space like precious guardians.
The opening signals the arrival of new products at STATEMENT. The StairWay ring initially constellated with 195 diamonds is now pared back to the most essential imprint of its graphically mecanical lines in a full sterling silver version.
As seen on ALYH during her adventure, the StairWay earring is now also available in a new rhodium-plated sterling silver version, paved with 14 diamonds. Its architectural form is also available as a pendant.
Meet ALYH at 1 rue du 29 juillet, Paris 1st, on Nowness, ID as well as our Instagram and Website.
